Your fundraising letters helped by zombies

Have you ever struggled with the active voice vs. passive voice in your fundraising letters?

It's so easy to slip into the passive voice, thinking it sounds more "objective" or "business-like."

But active voice is easier to read and is better at accomplishing your goal: getting donors to take action!

While it's best to have two or three others read the fundraising letter before you send it, sometimes those people miss things too.

A handy way zombies can help your fundraising letters

I just ran across this handy test on Pinterest.
By zombies

Quite funny, isn't it? But it's true!

Use this test the next time you write a fundraising letter and let me know how it works! 🙂

About Marc A. Pitman

Marc A. Pitman is the CEO of The Concord Leadership Group, the author of Ask Without Fear! and director of The Nonprofit Academy. A coach to leaders around the world, Marc's expertise and enthusiasm engages audiences and has caught the attention of media organizations as diverse as Al Jazeera and Fox News. Marc’s experience also includes pastoring a Vineyard church, managing a gubernatorial campaign, and teaching internet marketing and fundraising at colleges and universities. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! You can connect with him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook.
To get his free ebook on 21 ways to get board members engaged with fundraising, go to

What would you add?