In the last three weeks, I’ve given five talks about social media and fundraising to various groups of development officers.

Today I was asked to sum up one of the sessions. Summing up social media without slides is challenging but here was my attempt:

  • Social media is real
  • Social media is “social”—be prepared to dialogue
  • Social media is about people—completely fill out your profile and prepare to be personable
  • It takes time
  • It won’t replace traditional fundraising but it definitely enhances it
  • You need to get familiar with at least one of the social media sites—I recommend Twitter, Facebook, or LinkedIn

What bullet points would you add?

You can see the slides from those presentations on my piece of

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