I don’t normally share my messages to the Fundraising Kick folks here on my blog…but I am today. Here’s what I sent them this week.
Two weeks ago, I got an email that got me thinking “why couldn’t nonprofits do that?”
Here is the entire text of the email:
Dear Marc Pitman,
One year ago, you ordered the following product from Zappos.com:
Levi’s® Mens 560™ Comfort Fit – Light Stonewash – 38/29
We wanted to let you know that right now, your size is still available from Zappos.com. You can order the same product again by visiting:
And then came links to the exact product and another to the entire Levi’s line.
How simple is that?! Succinct, personal, and too the point!
Why can’t you experiment with that this week?
- Run a report of everyone that gave last November
- Send those people a “one year ago” email “One year ago, you gave a donation of ______. Thank you! We’ve been able to do remarkable things because of it: [list a few things as bullets]. If you’d like to help us do that over the next 12 months, would you donate again? You can do that conveniently online at:
- Link to donation page
That’s it!
Give it a try this week. And if you want to learn more about Fundraising Kick, check it out at https://fundraisingcoach.com/fundraisingkick/
I tried that this week and it worked great! Here was the response:
“Oops I have yet to send mine in…. But it’s coming.”
Dawn, that’s SO cool!
Much of fundraising is about persistence, but there’s another element to it that’s often missed–patience. Good for Zappos for having the foresight to keep connecting with customers one year out.
Today, I went to the beach front with my children. I found
a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.
There was a hermit crab inside and it pinched her ear. She never wants
to go back! LoL I know this is completely off topic but I had
to tell someone!