3 problems with the major gift as carrot analogy

3 problems with the major gift as carrot analogy

Have you ever been about to ask for a major gift only to be warned about the carrot in the garden? It goes something like this: "Sure, you could ask them now. But it might be better to wait. You see, if you were to pull a carrot now, it might come up really small. But...
We're not selling t-shirts

We're not selling t-shirts

Fundraising isn't just about raising money one time. If it were, we could sell t-shirts. Fundraising is about connecting values - the values of donors with the values of your cause. Sure, there are times when we just need the transactional. We need to pay the bills....

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