Enter into the DONOR’S story

Enter into the DONOR’S story

Last week at the Blackbaud conference, I heard yet another story of good fundraising letters being eviscerated by marketing. Unfortunately, it happens all the time. A fundraiser studies her craft, reads the results of fundraising tests, and creates a compelling...
4 Questions to Answer for Monthly Giving #bbcon

4 Questions to Answer for Monthly Giving #bbcon

I’m attending the last day of BBCON – Blackbaud’s Conference for the Philanthropic Community and just got to here an amazing 15-minute session by Brady Josephson. He outlined the four questions you need to answer when setting up your monthly giving...