Lately I’ve been getting lots of questions about how individuals can fundraise for walkathon events and many other -athons: bike-a-thons, bowl-a-thons, etc. So I wrote down some of the basic advice I was giving. When I finished, it was a 5-page article!! Rather...
Last week, I received this question about a fundraising letter acquisition mailing. Hi Marc, We are doing an acquisition mailing to patients of Local Community Clinic on behalf of Local Community Clinic Foundation, a 501c3 that offers support to the Clinic and the...
I was honored to be this week’s guest for 501 Video’s “Movie Mondays”. My topic was: A Lesson learned from Angry Corporate Sponsors. www.NonprofitBestPracticesStore.com I’m out here in Seattle filming a couple fundraising training...
Have you ever asked someone trying to sell you a product if they use it themselves? It can be pretty illuminating. After all, if they don’t use the product, perhaps it’s not a good one for you to use either. So too with fundraising. If you’re asking for money, be sure...
I’m surprised by how many nonprofit professionals see “marketing” as a bad word, a practice that is somehow beneath them. If that’s your attitude, a new book called Guerrilla Marketing for Nonprofits will help you move beyond that and become...
A few weeks back, I posted this question: Q: As an E.D., what percentage of my time should be spent on fund raising? I am relatively new at this and want to balance my schedule. My answer was something like, “100%.” And I got some comeuppance. Here are...