I’ve been through a flurry of bad powerpoint presentations recently. At the last one, the speakers turned their backs to the audience and read the slides word-for-word. I kid you not. Perhaps it was because the words were so tiny none of us could see them. If...
Last week, I had someone pay me a huge, though unintended, compliment when unsubscribing from my email newsletter. She said the content was “far too basic” for her. I was thrilled! I strive to make fundraising simple, basic, and easy to understand. Many of...
My grad school, Regent University’s School of Global Leadership & Entrepreneurship invited me to do the latest in their Leadership Talks series. The topic? Fundraising in a recession of course! If you have 12 minutes, take a listen! Fundraising in a...
Last fall, the Chronicle of Philanthropy reported on a study of 33 people showed that they understood charities needed to have overhead expenses and were willing to fund them. Granted, 33 people isn’t a huge sample. But these weren’t necessarily...
Last week, the Chronicle of Philanthropy pointed out a story from ThirdSector. In it, President Obama’s digital strategist, Thomas Gensemer, called email newsletters “a waste of time.” In the article he’s quoted as saying: “Email...
One of the most important things to do in fundraising is make it easy for the donor. If you’ve listened to my fundraising training Creating Donor Evangelists, you’ll remember me saying that “hiding” isn’t an effective fundraising...
