I’m honored to have my Do It Yourself Fundraising featured at Network for Good’s Learning Center www.fundraising123.org. Since articles on that site are “snack size,” mine is served in three portions: Get R.E.A.L: Four Steps to a Successful...
The Chronicle of Philanthropy posts about Seth Godin’s tips for email marketing. Among the key items on Mr. Godin’s list: Could I do this note better with a phone call? Did every person on the list really and truly opt in? Not like sort of, but really ask for...
Katya Andresen has a great post on how to compete like a champ in a tough economy. She expands on this in her interview on the Ask Without Fear Radio Show. I’ve also written about how to recession proof your fundraising. In a similar vein, Nancy Schwartz has a...
One of my biggest frustrations is getting a passionate email appeal, clearly stating a need, but not telling me what to do to fix it. Do you want me to give money? Send a letter to the editor? But it’s worse to get an email asking for a donation without a link...
Jeff Brooks’ recent post at DonorPowerBlog is such a great reminder: when you’re writing fundraising letters, you need to write like a human being. He offers a great real-life example of typical copy from a fundraising letter he received. Winter disasters...
Here’s something I wrote about library support on the Facebook page of my local library. Unfortunately, it’s too long for the 1000 character limit! So I post it here and hope it’ll help others. ——————— Hi...
