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Fundraising Secret #37: Use Powerpoint effectively

by Marc A. Pitman | May 19, 2009 | 3. Ask, Fundraising Secrets, Stories

I’ve been through a flurry of bad powerpoint presentations recently. At the last one, the speakers turned their backs to the audience and read the slides word-for-word. I kid you not. Perhaps it was because the words were so tiny none of us could see them. If...

Fundraising Secret #36: Keep It Simple

by Marc A. Pitman | May 5, 2009 | 3. Ask, Fundraising Secrets, Samples & Tools

Last week, I had someone pay me a huge, though unintended, compliment when unsubscribing from my email newsletter. She said the content was “far too basic” for her. I was thrilled! I strive to make fundraising simple, basic, and easy to understand. Many of...

Free podcast: Fundraising in a Recession

by Marc A. Pitman | Mar 24, 2009 | 3. Ask, Samples & Tools, Specials

My grad school, Regent University’s School of Global Leadership & Entrepreneurship invited me to do the latest in their Leadership Talks series. The topic? Fundraising in a recession of course! If you have 12 minutes, take a listen! Fundraising in a...
Fundraising Secret #35: Overhead isn’t an issue for wealthy donors

Fundraising Secret #35: Overhead isn’t an issue for wealthy donors

by Marc A. Pitman | Mar 10, 2009 | 3. Ask, Fundraising Secrets

Last fall, the Chronicle of Philanthropy reported on a study of 33 people showed that they understood charities needed to have overhead expenses and were willing to fund them. Granted, 33 people isn’t a huge sample. But these weren’t necessarily...

Fundraising Secret #34: Ditch your email newsletter?

by Marc A. Pitman | Feb 24, 2009 | 3. Ask, Fundraising Secrets

Last week, the Chronicle of Philanthropy pointed out a story from ThirdSector. In it, President Obama’s digital strategist, Thomas Gensemer, called email newsletters “a waste of time.” In the article he’s quoted as saying: “Email...

Fundraising Secret #33: Include a donation form link in your email fundraising letters

by Marc A. Pitman | Feb 10, 2009 | 3. Ask, Fundraising Secrets, Internet & Social Media

One of the most important things to do in fundraising is make it easy for the donor. If you’ve listened to my fundraising training Creating Donor Evangelists, you’ll remember me saying that “hiding” isn’t an effective fundraising...
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