by Marc A. Pitman | Dec 20, 2007 | 3. Ask, Odd
If I had a nickel for every time I was asked if I’d work for a percentage of funds raised, I’d be a rich man. But fundraisers that have been in the field far longer than my measly 10 years have long been against this practice. The idea appeals to the...
by Marc A. Pitman | Nov 27, 2007 | 3. Ask, Samples & Tools
Mal Warwick first got me thinking about how often I use “you” (or I don’t use “you”!) in my fundraising letters. Here’s a sort of test I saw in Fundraising Success magazine. Does Your Messaging Pass the ‘You’ Test? “The ‘you’ test...
by Marc A. Pitman | Oct 23, 2007 | 3. Ask
Last Monday, Kathleen Casey-Kirschling applied for her Social Security benefits. According to the Reuters, Casey-Kirschling is the first Boomer to apply for Social Security. Why does this matter? The “silver tsunami” has started. Casey-Kirschling may be...
by Marc A. Pitman | Oct 11, 2007 | 3. Ask, Samples & Tools
Here’s a great blog post on how not to send an email message. Please do yourself a favor and read: Six Ways to Screw Up a Customer Email. Are you guilty of doing you any of these?
by Marc A. Pitman | Oct 3, 2007 | 3. Ask
Discussions like this just warm my heart! Online Discussion: Executive Coaching A growing number of charity leaders are seeking professional coaches to meet challenges on the job, The Chronicle of Philanthropy reports, and two management experts will be available...
by Marc A. Pitman | Sep 16, 2007 | 3. Ask, Samples & Tools
Jeff Brooks at the Donor Powered Blog, lists these 7 surprising facts about direct-response fundraising. I use these factoids all the time in my thinking about mailings so I thought I’d list Jeff’s 7 here: Blank carrier envelopes usually out-perform...
