The Chronicle of Philanthropy posts about Seth Godin’s tips for email marketing. Among the key items on Mr. Godin’s list: Could I do this note better with a phone call? Did every person on the list really and truly opt in? Not like sort of, but really ask for...
Katya Andresen has a great post on how to compete like a champ in a tough economy. She expands on this in her interview on the Ask Without Fear Radio Show. I’ve also written about how to recession proof your fundraising. In a similar vein, Nancy Schwartz has a...
One of my biggest frustrations is getting a passionate email appeal, clearly stating a need, but not telling me what to do to fix it. Do you want me to give money? Send a letter to the editor? But it’s worse to get an email asking for a donation without a link...
Jeff Brooks’ recent post at DonorPowerBlog is such a great reminder: when you’re writing fundraising letters, you need to write like a human being. He offers a great real-life example of typical copy from a fundraising letter he received. Winter disasters...
Here’s something I wrote about library support on the Facebook page of my local library. Unfortunately, it’s too long for the 1000 character limit! So I post it here and hope it’ll help others. ——————— Hi...
Gayle Robertswas my guest on today’s Ask Without Fear radio show. You really owe it to yourself to listen to Gayle’s thoughts on fundraising and generousity. You’ll be challenged to re-evaluate your thoughts on raising support for nonprofits. And...
