by Marc A. Pitman | Mar 11, 2008 | 3. Ask, Objections
I originally wanted to call this fundraising secret: Don’t be a jerk—business people often don’t have liquid assets. That seems to get the message across more bluntly. I’m amazed at how poorly we treat business owners. Especially sole-proprietors. We...
by Marc A. Pitman | Mar 10, 2008 | 2. Engage, 3. Ask
Catching up on my blogs today, I came across an interesting rant from Hildy on Direct Mail Fundraising is Junk Mail. Here’s a taste: Have our organizations ever spent as much time trying to engage the people who come through our doors as we spend trying to...
by Marc A. Pitman | Feb 29, 2008 | 2. Engage, 3. Ask, Internet & Social Media, Samples & Tools
Anyone that’s read my $100,000 Guide to E-mail Solicitation knows that I’m a big proponent of simple, effective emails. Chris Brogan has an incredibly helpful post on Writing More Effective Email. Read it and benefit. I love the simple concept of using the...
by Marc A. Pitman | Feb 5, 2008 | 2. Engage, 3. Ask, Fundraising Secrets
In the spirit of my Fundraising Secret #11: Don’t be a Ned, I offer this from YouTube.
by Marc A. Pitman | Dec 20, 2007 | 3. Ask, Odd
If I had a nickel for every time I was asked if I’d work for a percentage of funds raised, I’d be a rich man. But fundraisers that have been in the field far longer than my measly 10 years have long been against this practice. The idea appeals to the...
by Marc A. Pitman | Nov 27, 2007 | 3. Ask, Samples & Tools
Mal Warwick first got me thinking about how often I use “you” (or I don’t use “you”!) in my fundraising letters. Here’s a sort of test I saw in Fundraising Success magazine. Does Your Messaging Pass the ‘You’ Test? “The ‘you’ test...
