by Marc A. Pitman | Jul 31, 2007 | Book Review
In the last few posts, we’ve been gleaning from Seth Godin’s latest book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick). If you’ve determined that you can be
by Marc A. Pitman | Jul 17, 2007 | Book Review
In our last post, Fundraising in the Dip, we exlpored Seth Godin’s thoughts on “dips” and “cul-de-sacs” from his latest book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick). Today, let’s look at the 3...
by Marc A. Pitman | Jul 3, 2007 | 1. Research, Book Review
Many of us experienced the end of the fiscal year on June 30th. Before taking a well deserved vacation, this is a great time for catching our breath and re-assessing our position. Some of what I’m currently reading, Seth Godin’s new book, The Dip: A Little...
by Marc A. Pitman | Nov 28, 2006 | 3. Ask, Book Review
I don’t talk much about the use of the telephone. I guess I’ve been scarred by too many phonathons. But the phone is an incredibly important tool in the R.E.A.L. process of asking for money. Especially in getting a solicitation visit. In his terrific book...
by Marc A. Pitman | Nov 14, 2006 | 1. Research, 2. Engage, 3. Ask, 4. Love (Stewardship), Book Review
Here in the US, we’re about a week away from Thanksgiving. Have you mentally checked out of work or are you preparing for the biggest time of giving in the calendar year? Before you put your work on hold, consider implementing this tip from Jeffrey Fox’s...
by Marc A. Pitman | Oct 17, 2006 | 2. Engage, 3. Ask, Book Review
It’s easy to “keep score” in our field. We can track dollars raised, new donors acquired, donors retained, etc. But all of these are sort of rearview mirror, views of how you did in the past. Have you ever wondered where the windshield is? In Jeffrey...
