by Marc A. Pitman | Dec 18, 2007 | Donor Evangelists, Fundraising Secrets
Liz Strauss has a great post on innovation at Brainless Business Bible: Customers want innovation. She says a speaker at a conference emphatically said “Customers want innovation.” He even had a powerpoint slide with that on it. But, as she points out,...
by Marc A. Pitman | Dec 18, 2007 | Fundraising Secrets
Whether your fiscal year is based on a calendar year or some other cycle (ours starts in October!), December is a great time to review your goals. So often we’re running so hard and fast that we don’t take time to look up and see what direction we’re...
by Marc A. Pitman | Dec 4, 2007 | Fundraising Secrets
In keeping with the fundraising secrets on using the PS and writing with blue ink, I’m offering Fundraising Secret #7: Don’t ask for money on a post card (or a credit card number on a postcard). It’s amazing but some of us do it! I did it last year....
by Marc A. Pitman | Nov 20, 2007 | 4. Love (Stewardship), Fundraising Letters, Fundraising Secrets
Happy Thanksgiving! Looking for some good quality, inexpensive thank-you cards online, I Googled “Thank You cards.” I was pleasantly surprised to find a link to a fantastic article on how to write a thank you note. The key points made be the author Leslie...
by Marc A. Pitman | Nov 6, 2007 | Fundraising Secrets
In Fundraising Secret #5: Use Blue Ink, I encouraged you to enhance your direct mail with a simple bit of color. Another oft overlooked tool in fundraising letters is the P.S. Postscripts are so important to fundraising letters, I often tell seminar attendees that...
by Marc A. Pitman | Oct 9, 2007 | Fundraising Secrets
The last couple Fundraising Secrets (Nobody owes you anything and You’re not begging!) have been quite intense. So I thought I’d take it down a notch with Fundraising Secret #5: Use Blue Ink. If you’re in fundraising, you’re in the direct mail...
