by Marc A. Pitman | Nov 6, 2007 | Fundraising Secrets
In Fundraising Secret #5: Use Blue Ink, I encouraged you to enhance your direct mail with a simple bit of color. Another oft overlooked tool in fundraising letters is the P.S. Postscripts are so important to fundraising letters, I often tell seminar attendees that...
by Marc A. Pitman | Oct 9, 2007 | Fundraising Secrets
The last couple Fundraising Secrets (Nobody owes you anything and You’re not begging!) have been quite intense. So I thought I’d take it down a notch with Fundraising Secret #5: Use Blue Ink. If you’re in fundraising, you’re in the direct mail...
by Marc A. Pitman | Sep 25, 2007 | Fundraising Secrets
I got pretty passionate about last week’s blog post about not getting “entitled.” I equally passionate about Fundraising Secret #4: you’re not begging! Let me repeat that: YOU’RE NOT BEGGING. Fundraisers are not panhandlers. Beggars take...
by Marc A. Pitman | Sep 11, 2007 | 2. Engage, 4. Love (Stewardship), Fundraising Secrets
[Warning: rant in progress] Hang around me for any length of time and you’ll hear me rant about the awful tendency of those of us in nonprofits of getting entitled. Sit in the back office of just about any nonprofit, and you’ll here people slip into talk...
by Marc A. Pitman | Aug 28, 2007 | Fundraising Secrets, Objections
Last time we looked at the #1 fundraising secret: ask! Asking will always be #1. The rest of these fundraising secrets are in no particular order. That being said, the second secret is: brainstorm objections up front. Nine times out of ten, when you ask for money the...
by Marc A. Pitman | Aug 15, 2007 | 3. Ask, Fundraising Secrets
I love ForImpact.org’s W.O.W. emails. I read this just after writing yesterday’s post Fundraising Secret #1. It definitely fits! Read it and prosper: Last week Tom and I were with a Benedictine prep school in New Jersey. We were discussing the importance...
