Fundraising Secret #5: Use Blue Ink

The last couple Fundraising Secrets (Nobody owes you anything and You’re not begging!) have been quite intense. So I thought I’d take it down a notch with Fundraising Secret #5: Use Blue Ink. If you’re in fundraising, you’re in the direct mail...

Focus on the Top 10

I love ForImpact.org’s W.O.W. emails. I read this just after writing yesterday’s post Fundraising Secret #1. It definitely fits! Read it and prosper: Last week Tom and I were with a Benedictine prep school in New Jersey. We were discussing the importance...

Fundraising Secret #1: Ask!

Since many have finished their fiscal year and others that haven’t finished are working on budgets for the next fiscal year, I’ve been pondering things that would make this coming year our best fundraising year yet. I’ve come up with about 100...