No donor wants to make a donation

No donor wants to make a donation

Years ago, I wrote about Zig Ziglar teaching that nobody wants a drill. He said millions of drills are sold every year. But no one wants a drill. They want a hole. The same is true with donors. No donor wants to make a donation. Donors want the value the donation will...

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Don't put off fundraising planning to the fall!

Don't put off fundraising planning to the fall!

Summer. It stirs up thoughts trips, outdoor activities, and school break. A pause in the normal routines of life. Even though we're no longer in school, we still let that "summer mentality" affect us. Rest is good. But taking a break from fundraising in the summer can...

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7 Techniques to Boost Donor Engagement

7 Techniques to Boost Donor Engagement

Before you can start to use the techniques below you need to figure out what engagement means for your nonprofit. Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications? Once you have an idea of what that...

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The conundrum of corporate gifts

The conundrum of corporate gifts

Last week, I was able to listen to a terrific discussion from business leaders about how their organizations make corporate gifts to charities. It's always good to hear the thought process of donors. But it sometimes raises more questions than it settles. Seeking...

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Even in email fundraising location matters

Even in email fundraising location matters

Effective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask. Unfortunately, donors aren't reading your emails like they read a book! They're skimming....

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Help for funding your ministry

Help for funding your ministry

We've never met anyone who got into ministry to raise money. Most people sense God's call and start doing service in some area. People are excited for them and encourage them. In the initial rush of excitement, if money even comes up, they try to brush off the thought...

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Why I don't like crowdfunding

Why I don't like crowdfunding

Speaking at a conference recently, fundraisers kept peppering me with questions related to fundraising. Some of those in the audience balanced their entire annual budget on a crowdfunding campaign. That is plain crazy. Yes, crowdfunding has opened up philanthropy and...

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Do You Need a Really a Nonprofit Mentor?

Do You Need a Really a Nonprofit Mentor?

The nonprofit sector is a strong and vibrant community full of people willing to help each other out. And now more than ever, it’s important to come together and work as allies and mentors. The value of being mentored seems pretty obvious: new skills, confidence,...

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Tithing from the IRA Rollover

Tithing from the IRA Rollover

Charitable Gift IRA Rollover: The Past In 2006 I was visiting with a donor who was very excited about the recent Pension Protection Act that enabled him to give from his IRA to charity. The Charitable Gift IRA Rollover allowed many donors like him to give a Qualified...

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7 Year-End Fundraising Practices That Work All Year

7 Year-End Fundraising Practices That Work All Year

Year-end fundraising is a bountiful time in the life of the nonprofit. Giving Tuesday and holiday-themed asks are just the beginning of the strategies that nonprofits employ for the end-of-year season. But many of these practices are too beneficial to reserve for the...

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The missing link in fundraising programs

The missing link in fundraising programs

Whether your fiscal year starts now or is only part of the way through, January is a good time to evaluate your fundraising progress. To help you're planning, here's an email I sent our Fundraising Kick subscribers yesterday. Good morning, Kickers! Listening to a...

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3 Great Fundraising Webinars to Kick Off 2017!

3 Great Fundraising Webinars to Kick Off 2017!

These three trainings will get your 2017 fundraising and goal setting off to a great start! The 7 Habits of Highly Ineffective People & How to Beat Them (free) Join neuropsychologist Dr. Theo Tsaousides as he teaches us about the 7 blocks the brain puts in the way of...

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The most important words of your email?

The most important words of your email?

Writing the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit's emails standout! The email subject line. Much like the...

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3 things to do now that #GivingTuesday is over

3 things to do now that #GivingTuesday is over

I've been glad to hear of my clients' #GivingTuesday success. Matching gifts and leveraging peer-to-peer approaches seem to be the most effective reasons for their success. But #GivingTuesday is over, now what? 3 Post #GivingTuesday Suggestions Start planning 2017's...

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Educating donors is not fundraising

Educating donors is not fundraising

I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. It boils down to: "We need to do more education. If people really knew what we did, they would give money and our funding...

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Developing a Plan to Approach Companies

Developing a Plan to Approach Companies

Perhaps you already have a list of companies that could donate to your organization. If not, we’ll be helping you with that in our December 6 webinar. Once you have that list, the next step is to determine who the real decision makers are in each company and how you...

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A truth about major gift fundraising

A truth about major gift fundraising

Major gift fundraising can be a wonderful experience for donors and for the nonprofit. The results are great - both for donors and for the nonprofits. But an unseemly truth about major gift fundraising is: it's hard. There are times of long, disciplined waiting. I...

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Is #GivingTuesday worth it?

Is #GivingTuesday worth it?

I've been getting alot of questions about #GivingTuesday. So here are some thoughts and some links to more insights. A few weeks ago, Farra Trompeter and I discussed #GivingTuesday as part of a year end effort on Blackbaud's #NoFilter Podcast. (You can listen to that...

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Is crowdfunding the right fit for your nonprofit?

Is crowdfunding the right fit for your nonprofit?

I've been fundraising since before Facebook. Even before Google existed! I've seen a lot of fads, tricks, and solid strategies in my time. Two of the most persistent seem to be bake sales and crowdfunding. (Seriously, a startling number of well meaning supporters...

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Taming the Special Event Monster

Taming the Special Event Monster

You know it’s there, lurking in the shadows of your workload. You try to avoid it, but sooner or later it must be dealt with. Your organization is relying on you to step in and be the hero. Now is the time to take a stand and conquer your fears. It is time to take...

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Your fundraising letters helped by zombies

Your fundraising letters helped by zombies

Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It's so easy to slip into the passive voice, thinking it sounds more "objective" or "business-like." But active voice is easier to read and is better at accomplishing your...

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Telling Stories that Move Donors to Give

Telling Stories that Move Donors to Give

It was the midst of the Great Recession, and about one in ten people across the U.S. were out of work. Amadou was one of them. Unemployment benefits helped his family, for a while. But he had worked for a low wage, and his benefits were only a fraction of that—and...

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