Yesterday, I sent my Fundraising Kick members 3 contrarian tips on writing successful fundraising letters. Here are three more tips that seem to go against what we’d expect. These tips come from an amazing new book by Jeff Brooks called The Fundraiser’s...
Every other Tuesday, I send out my free email newsletter. I’m amazed that next year will be it’s tenth year in publication! I bet that makes it one of the oldest email newsletters in the industry. (10 years ago we called them “Ezines” so this...
In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. What else would you add? The letter is personalized “Dear Friend” doesn’t cut it. Studies show the first thing people look for is their address is at the...
As much a proponent as I am of face-to-face asking, much of our work involves writing fundraising letters for our direct mail program. When I was the head of a small office (a one person office!), I didn’t have professional copywriters built into our budget. So...
One of the most important things to do in fundraising is make it easy for the donor. If you’ve listened to my fundraising training Creating Donor Evangelists, you’ll remember me saying that “hiding” isn’t an effective fundraising...
