Fundraising letters are still an important part of your fundraising process. Recently, I’ve been getting lots of questions about fundraising letters – both to me directly and on FundraisingCoach GPT (FRC GPT). So I thought I’d give you a simple...
Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It’s so easy to slip into the passive voice, thinking it sounds more “objective” or “business-like.” But active voice is easier to read and is...
I’m a huge fan of Tom Ahern. The very first time I heard him speak, I learned tactics that transformed my fundraising writing and made it much more effective. He even convinced me donor newsletters could be actual fundraising tools! So when I saw this blog post...
A couple weeks ago, I was grounded in Newark, NJ so I got to listen to some NJ radio. One ad for a nonprofit caught my attention and then quickly failed. I blogged about it at Does the phrase “tax deductible” kill donations? And I gave some suggestions on...
If you’re like many nonprofits, you’ve sent a fall fundraising appeal this month and you plan on sending one towards the end of the year. You might want to reconsider that plan. NPR did a great piece on political direct mail. It’s definitely worth...
![[Guest Post] The money making secret of effective donor newsletters](https://cdn.fundraisingcoach.com/wp-content/uploads/2013/06/02231226/Ahern_2012_France.jpg)
