Jeff Brooks’ recent post at DonorPowerBlog is such a great reminder: when you’re writing fundraising letters, you need to write like a human being. He offers a great real-life example of typical copy from a fundraising letter he received. Winter disasters...
Reading Stephen Hitchcock’s Open Immediately: Straight Talk on Direct Mail Fundraising, I’ve been reminded of one of the great truths of fundraising, one I’m calling Fundraising Secret #15: people give to people. This is one of the reasons...
In Fundraising Secret #5: Use Blue Ink, I encouraged you to enhance your direct mail with a simple bit of color. Another oft overlooked tool in fundraising letters is the P.S. Postscripts are so important to fundraising letters, I often tell seminar attendees that...
The last couple Fundraising Secrets (Nobody owes you anything and You’re not begging!) have been quite intense. So I thought I’d take it down a notch with Fundraising Secret #5: Use Blue Ink. If you’re in fundraising, you’re in the direct mail...
I almost succumbed to the “If I Mail It, They Will Give” fundraising faux pas! We sent about 100 letters to donors telling them about an incredible matching opportunity we have. A donor is matching every new endowed fund with $2500. So far, we have secured...
