Earlier this week, I wrote on how to jumpstart your year end giving. In it, I mentioned scheduling your social media updates to complement your fundraising letters. Keeping up with your own blog as well as Twitter, Facebook, Google+, and LinkedIn can be daunting....
We talked alot in the call about using online promotion and offline communication. One of the most effective ways to use offline communication is in well crafted fundraising letters. To learn some tips on making yours more effective, go to...
A new report by CompassPoint called UnderDeveloped: A National Study of Challenges Facing Nonprofit Fundraising is getting lots of press. Two of the most sensational headlines are that: more than half of all fundraisers want to leave their job, some even the entire...
For most of the thousands of people receiving this email newsletter, there are only 5 or 6 business days left in 2012. This is typically an odd time for fundraisers: we’re stuck between the sense that everyone is celebrating a holiday and the reality that a...
Did you know the average nonprofit loses 7 donor out of 10 every year?! Indiana University’s Adrian Sargeant, author of great books like “Building Donor Loyalty [Amazon affiliate link], has done statistical research proving this. But even ordinary,...
