Direct Mail Facts

Jeff Brooks at the Donor Powered Blog, lists these 7 surprising facts about direct-response fundraising. I use these factoids all the time in my thinking about mailings so I thought I’d list Jeff’s 7 here: Blank carrier envelopes usually out-perform...

Summer Break Ideas

Many of you are approaching the end of your fiscal year. The rest of us often experience a bit of a lull during the summer. (But the work seems to increase every year, doesn’t it?) How are you going to spend the “down-time”? Author Robert W. Bly has...

What are you saying?!

This story appeared in Inland Hospital’s internal daily: There was an elderly woman who had been hard of hearing for years. Her family and friends were always encouraging her to get a hearing aid. Finally, she gave in. After having the hearing aid for three...