I like reading obscure things: prefaces to books, notes on receipts, credits after movies. So it’s no surprise that I read the marketing message on the new bag of East African coffee my wife bought for us to try. What I read on this coffee bag blew me away...
There are so many great, free fundraising resources. I’m just now catching up on Tom Ahern’s wonderful newsletter. Tom is an amazing wordsmith of fundraising prose. Every couple week’s, Tom sends out an email filled with anecdotes backed by...
If you’re not reading Seth Godin’s blog, you may want to make it a New Year’s Resolution to start! He recently had a pithy blog post on improving copywriting using the slogan on the sign in a Peets’ Coffee store “Unlike Any Coffee...
