Last night my flight home to Maine was cancelled, presumably due to the manhunt in Boston. So I got to spend more time in NJ. While there, I turned on WDHA, a rock station in New Jersey. In the midst of a commercial break, I heard an add about an organization that...
I was in a service club meeting, hearing an extremely compelling story of a nonprofit outreach. The people were passionate, the results were impressive. And then they ruined it. They said something like: “We’ll be seeking sponsorships because, well,...
Chris Busch has an interesting comment about the “branding” of the bailout bill. He comments that since nobody likes a bailout, terms like “workout” should be used instead. The branding of the legislation is shifting already. I’m...
In Fundraising Secret #5: Use Blue Ink, I encouraged you to enhance your direct mail with a simple bit of color. Another oft overlooked tool in fundraising letters is the P.S. Postscripts are so important to fundraising letters, I often tell seminar attendees that...
