This fundraising appeal sucks

I was in a service club meeting, hearing an extremely compelling story of a nonprofit outreach. The people were passionate, the results were impressive. And then they ruined it. They said something like: “We’ll be seeking sponsorships because, well,...

Are you trying to sell a bailout?

Chris Busch has an interesting comment about the “branding” of the bailout bill. He comments that since nobody likes a bailout, terms like “workout” should be used instead. The branding of the legislation is shifting already. I’m...

Fundraising Secret #6: ALWAYS use a PS

In Fundraising Secret #5: Use Blue Ink, I encouraged you to enhance your direct mail with a simple bit of color. Another oft overlooked tool in fundraising letters is the P.S. Postscripts are so important to fundraising letters, I often tell seminar attendees that...
21 Ways for Board Members to Engage with their Nonprofit's Fundraising book image

You'll discover the 21 ways each board member can help their nonprofit's fundraising - even if they don't like to ask for money!

Help your board fundraise for nonprofit with this FREE ebook

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