In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. What else would you add? The letter is personalized “Dear Friend” doesn’t cut it. Studies show the first thing people look for is their address is at the...
When we start our nonprofit, we seem obsessed with is buying stationery and business cards. I think we feel these somehow show that we’re a legitimate organization. Good quality stationery is nice and can be a benefit. You definitely should look professional, but...
I asked Sandy Rees from GetFullyFunded.com to do this guest blog post. She wrote a great book on fundraising letters. If you haven’t thought of your year end appeal, read this post of her ideas & then create your strategy! And be sure to let us know in the...
Last week, I received this question about a fundraising letter acquisition mailing. Hi Marc, We are doing an acquisition mailing to patients of Local Community Clinic on behalf of Local Community Clinic Foundation, a 501c3 that offers support to the Clinic and the...
Last time, we looked at creating a year-end strategy for fundraising letters. But in today’s world, it’s wise to consider complementing these appeals with tools like Facebook and Twitter. According to FundRaising Success Magazine: Between 35 percent to 42...