A reporter interviewed me earlier this week for a story on fundraising in a recession. As a follow up, he asked if I had tips to give nonprofits. Here’s what I wrote. I hope they’re helpful! Keep Asking! Treat your donor like an adult and let her make the...
Turn on any news program and you’ll hear about how bad the economy is. But I’ve been hearing some even more disturbing news: some nonprofits are telling their donors “we know the economy is rough so we won’t ask you for money.”...
Holly Hall at the Chronicle’s Prospecting Blog reported on comments from the Association for Healthcare Philanthropy’s CEO, Bill McGinley. The healthcare system is incredibly complex. And hospitals haven’t done a great job telling their story and how...
Pundits are predicting a soft economy for the coming months. This could be great for fundraising. Soft economies help us tighten wherever we can and cause us to be even stronger. But many nonprofits make fatal mistakes during times like these and end up having to...
