We often hear people claim they’re going to “disrupt” an industry, even fundraising. “This will change everything,” they promise. And the implied threat is that you’d better adapt or get left behind. They are usually selling a...
If you’ve been paying attention to recent trends in philanthropic giving, you’ve probably noticed that digital fundraising and online giving have become more and more popular among donors. But how can you make this trend work for you? Digital fundraising never stops...
Just over a week ago, I saw this tweet from a self-proclaimed “social media expert”: #Google is requesting all websites are mobile friendly by April. Use #socialmedia instead and avoid the expense of #websiteredesign This is horrible advice. The worst...
Are you confused about Facebook Advertising and how it applies to your nonprofit fundraising? You know that your donors and prospects are on Facebook. Facebook ads are becoming a must in today’s pay-to-play Facebook model but where do you start? And how much do...
In teaching nonprofit social media, I call LinkedIn the “little engine that could.” Started in late 2002, LinkedIn has seen many social media platforms rise and fall. (Anyone remember Friendster or MySpace?) But LinkedIn keeps trucking along. And in my...
