In today’s fundraising landscape, the importance of mobile platforms cannot be overstated. Researchers estimate that by 2025, almost 75% of internet users worldwide will only use their smartphones to access the internet. That represents an astonishing shift to heavy...
Do you doubt the power of your, and your nonprofit’s, social media presence to be a powerful tool for connecting with supporters? Maybe you’ve maintained your brand across profiles and networks, regularly posted, and even used advertisements to reach new audiences....
Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then...
As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times. To effectively build these relationships, times of...
Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser, these interactions provide a wealth of...
