Cause Marketing For Dummies by Joe Waters & Joanna MacDonald As a development director and long time major gifts guy, cause marketing has always seemed to dilute philanthropic giving. Moreover, it always seemed reserved for the “big boys” in cancer...
I’ll be speaking at the Social Media FTW conference on September 22 in Portland, Maine. The organizers have asked each of the presenters to do a quick video promoting why people should come to their session. Would you help me decide which video to send to the...
One of the most common questions I get from board members and nonprofit leaders is some variation of: We’re a small nonprofit without any fundraising program. Are there ever any conditions where it makes sense for us to hire a fundraiser that gets paid a...
As I mentioned a couple weeks ago, I love the DiSC personality system. And I’m amazed at how obvious these character traits can be in real life! High-D’s High-D types are people that are extroverted, fast-paced individuals more focused on getting tasks...
There are so many great, free fundraising resources. I’m just now catching up on Tom Ahern’s wonderful newsletter. Tom is an amazing wordsmith of fundraising prose. Every couple week’s, Tom sends out an email filled with anecdotes backed by...
