I recently wrote about the importance of your fundraising offer. This post has gotten more response from readers than most. And it’s captured the attention of my private coaching clients so much many of them are actively working on being more intentional about...
Listen to a direct mail specialist like Tom Ahern or Steven Screen talk about fundraising for any length of time and you’ll hear them constantly talking about “offers.” You need clear offers. Test various offers. What is your offer? This can confuse...
The Science of Giving: Why Your Brain Craves Meaning by Laura A. Roser Your brain is a meaning magnet. It can’t help it; it’s been conditioned. Since the hunter and gatherer days, humans have tried to make sense of the world. From the Egyptians and Greeks with their...
In order to be successful, your nonprofit needs to create a balance between fundraising and developing relationships with existing supporters. Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. However, if you...
I’ve been getting the same type of question from a wide variety of nonprofit leaders in many different sectors. The question goes something like this: “This guy is rich. What’s my next step?” Part of me wants to applaud them. These leaders are...
As all up-to-date fundraising professionals know, online giving has become one of the most important sources of revenue for nonprofits in the past few years. Online donation forms allow supporters to donate securely and quickly from anywhere in the world, on their...
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