I’ve been getting alot of questions about #GivingTuesday. So here are some thoughts and some links to more insights. A few weeks ago, Farra Trompeter and I discussed #GivingTuesday as part of a year end effort on Blackbaud’s #NoFilter Podcast. (You can...
A coaching client just told me a powerful story of following up. For about six months, he was following up with three supporters. Each had made small donations in the past, less then $1,000 each. After about five months of following up, one donor said he’d make...
Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It’s so easy to slip into the passive voice, thinking it sounds more “objective” or “business-like.” But active voice is easier to read and is...
Fundraising in nonprofits can be an almost thankless task. At the end of each fiscal year, no matter how well you did, you start again at zero. It can feel like funds don’t come in as quickly as you or your leaders would like. In fact, it’s easy to start...
I just sent this out to everyone getting weekly #FollowUpFriday email reminders: It’s #FollowUpFriday!It’s Follow Up Friday! Over on the http://followupfriday.org/ page, D.C. Dreger quoted a John Grisham character calling today “fish Friday.”...
Mobile giving is one of the hottest topics in town. That being said, many people have been throwing the term around without fully understanding its practices or implications. It’s more than just texting to give. And that’s precisely why we’ve crafted this essential...
