You’ve got a month. Have you figured out a way to use St. Patrick’s Day to raise some funds for your cause? What if you did a mailing along these lines: Dear _________, You’ve heard of the “luck of the Irish”? Well this St....
I’m a big fan of making it ridiculously easy for donors to give. Apparently, Wikipedia is too. Last night, a web search from my phone led me to Wikipedia. They knew I needed the mobile website based on my browser, so they stuck a banner that gave directions how...
Tomorrow I’m teaching my first “open” fundraising class. It’ll be held in Lewiston, Maine at the Androscoggin County Chamber of Commerce. For more information, and to register for the class, go to https://fundraisingcoach.com/class. Apparently...
Today I’m pleased to introduce David Hazeltine. David and I met at an NEAHP conference a couple years back and immediately hit it off. Since he works with DMW Direct Fundraising, I’ve asked if he’d share his insights into direct mail fundraising....
In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. What else would you add? The letter is personalized “Dear Friend” doesn’t cut it. Studies show the first thing people look for is their address is at the...
Earlier this month, I mentioned how excited I was about the products that I’ve got coming out this year. Today, I get to announce another really cool offering: the “Ask Without Fear! DVD”! Many of you who’ve read my book or attended my seminars...