The Chronicle of Philanthropy pointed to a report by The Economist on research showing that public recognition may motivate donors to give bigger gifts. Dan Ariely of Duke University, Anat Bracha of Tel Aviv University, and Stephan Meier of Columbia University sought,...
@Philanthropy pointed me to a humor piece in the New Yorker called Looking Forward to Your Check. The invitation to a fictitious fundraising event starts out with: The Benefit Committee wishes to remind all Subscribers that the thrill for those pledging as much money...
If you’re not reading Seth Godin’s blog, you may want to make it a New Year’s Resolution to start! He recently had a pithy blog post on improving copywriting using the slogan on the sign in a Peets’ Coffee store “Unlike Any Coffee...
The end of the year is coming upon us with unrelenting speed. Even if it’s not the end of your fiscal year, this is a tremendously important time. And there’s just over 2 weeks to go. I tend to focus on soliciting individuals…or rather...
Like many Americans, I’ve been inundated with news stories about the Big 3 automakers attempts to get a federal loan of billions of dollars. Yes, billions. So I started wondering, what if the Big 3 were to teach nonprofits how to fundraise? Some of the humorous...
A reporter interviewed me earlier this week for a story on fundraising in a recession. As a follow up, he asked if I had tips to give nonprofits. Here’s what I wrote. I hope they’re helpful! Keep Asking! Treat your donor like an adult and let her make the...
