by Marc A. Pitman | Jun 27, 2008 | 3. Ask, Odd
I had fun today creating a parody of a sales letter for fundraising consulting. You can see it at www.GuiltFreeFundraising.com. It’s loosely based on the calls I’ve gotten from people over the last 10 years asking me to do their fundraising for them....
by Marc A. Pitman | Jun 19, 2008 | 3. Ask
I’m honored to have my Do It Yourself Fundraising featured at Network for Good’s Learning Center www.fundraising123.org. Since articles on that site are “snack size,” mine is served in three portions: Get R.E.A.L: Four Steps to a Successful...
by Marc A. Pitman | Jun 19, 2008 | 3. Ask, Internet & Social Media
The Chronicle of Philanthropy posts about Seth Godin’s tips for email marketing. Among the key items on Mr. Godin’s list: Could I do this note better with a phone call? Did every person on the list really and truly opt in? Not like sort of, but really ask for...
by Marc A. Pitman | Jun 18, 2008 | 2. Engage, 3. Ask, Stories
Katya Andresen has a great post on how to compete like a champ in a tough economy. She expands on this in her interview on the Ask Without Fear Radio Show. I’ve also written about how to recession proof your fundraising. In a similar vein, Nancy Schwartz has a...
by Marc A. Pitman | Jun 3, 2008 | 3. Ask, Fundraising Secrets
One of my biggest frustrations is getting a passionate email appeal, clearly stating a need, but not telling me what to do to fix it. Do you want me to give money? Send a letter to the editor? But it’s worse to get an email asking for a donation without a link...
by Marc A. Pitman | May 20, 2008 | 2. Engage, 3. Ask, Fundraising Secrets
Jeff Brooks’ recent post at DonorPowerBlog is such a great reminder: when you’re writing fundraising letters, you need to write like a human being. He offers a great real-life example of typical copy from a fundraising letter he received. Winter disasters...
