Back in 2000, I used email to raise $100,000 in six weeks. I wrote about it in “The $100,000 Guide to Email Solicitation.” (You can buy it in the Fundraising Coach Store but I give it away free to everyone who signs up for my free email newsletter.) People...
Every week or so, I get a question like I did last night. It was basically, “How do you convince your boss to let me use social media?” So being a social media geek, I immediately posted the question on LinkedIn’s “Answers” tool. You can...
I am fond of saying that “fundraising is an extreme sport.” Like great athletes, fundraisers need to focus on the basics. At Blog World Expo last November I got to do a live interview with Susan McLennan about those basics, treating people with respect,...
Happy Groundhog Day! It’s become my Groundhog Day tradition to repost my 2008 post: Fundraising Secret #11: Don’t Be A Ned. Enjoy! (And don’t be a Ned!) Fundraising Secret #11: Don’t be a Ned Click on the image to watch the clip. Does this...
[Warning: Rant in progress] In my book Ask Without Fear!, I encourage fundraisers to PYITS–put yourself in their shoes. Thinking like the donor or prospect can save you lots of embarrassment in the process of asking for money. But never forget: you are not your...
One of your 2012 New Years resolutions should be to get more media for your nonprofit. No matter how big your marketing budget is, chances are great that you could use more exposure. More postitive exposure! I know for nonprofits, it’s much easier to fundraise...
