Last fall, the Chronicle of Philanthropy reported on a study of 33 people showed that they understood charities needed to have overhead expenses and were willing to fund them. Granted, 33 people isn’t a huge sample. But these weren’t necessarily...
Last week, the Chronicle of Philanthropy pointed out a story from ThirdSector. In it, President Obama’s digital strategist, Thomas Gensemer, called email newsletters “a waste of time.” In the article he’s quoted as saying: “Email...
One of the most important things to do in fundraising is make it easy for the donor. If you’ve listened to my fundraising training Creating Donor Evangelists, you’ll remember me saying that “hiding” isn’t an effective fundraising...
In a salute to Ground Hog Day, I’m reposting Fundraising Secret #11: Don’t Be A Ned. Enjoy! Fundraising Secret #11: Don’t be a Ned Click on the image to watch the clip. Does this sound like your fundraising efforts? Ned: Phil? Phil Connors? Phil...
True confessions: ten days ago I freaked out. I’m an optimist by nature. You know that “Is the glass half-full or half-empty” question? My standard answer is that it’s always full. It’s always got something in it: air, liquid, something....
2009 looks like it will be a challenging year for fundraising. But people are going to give. It’s just a matter if they’re going to give to your organization. So one of your goals this year should be to make your nonprofit easy to find. Since more and more...
