Improving fundraising is a never-ending quest for nonprofit leaders. But recent research shows a startling discovery on how to make your fundraising better. In “The Wake Up Call,” researchers Dr. Adrian Sargeant and Harriet Day researched leadership styles...
The final two months of the year are a vital time for nonprofits to reach their fundraising goals. Not only do these months hold the biggest fundraising day of the year for nonprofits (Giving Tuesday), but this trend of increased giving continues through December...
Today I was honored to give a webinar with CiviCore on data and impactful stories. I shared one researcher’s experience with stumbling on to a form of a story. Then look at studies about using statistics in fundraising versus not using any statistics. We saw...
So many fundraising problems can be solved by interacting with donors. Getting to know them. Asking about their interests. Learning their stories. I call it “seeing donors in their natural habitat.” But if you’ve had years and years of only focusing...
Do you feel it? The airports and highways are filled with last minute vacation seekers. Back to school supplies are flying off shelves. The school buses are doing practice runs. It’s almost the fall. For whatever reason, people seem to “settle in” to...
When you send an email, are your donors missing the picture? Seriously. Many may not have images automatically open. So all you get it a weird blank space. And possibly some words. Those words are the “alt” text. When you add an image to an email or web...
