Today I get to introduce you to Steven Shattuck, Vice President of Marketing at Bloomerang, the exciting new donor relationship management software that makes it easy to focus on donor retention. I’be been getting to know him over the last few months an love his...
Baby boomers represent 43% of giving in USA Blackbaud just released it’s Next Generation of American Giving study (and a nifty interactive infographic). According to their research, Baby Boomers accounted for 43% of giving in the USA last year. While I generally...
Amazon is promoting my newest book Nonprofit Social Media: A beginner’s guide to building donor relationships from your desk. On Thursday, July 18, Amazon is giving the Kindle version away for free. Just go to http://amzn.to/13jVxup to see if they’ve set...
Today it’s my privilege to introduce you to Andy Crestodina. Andy is the Strategic Director of Orbit Media, a web design company in Chicago. The author of the incredibly helpful SEO book Content Chemistry, he’s amazing when it comes to helping your website...
As a fundraising coach, I take a critical look at fundraising letters and emails. It’s always thrilling to be pleasantly surprised! Last week, I was pleasantly surprised to look in my inbox and see this email subject line: Email subject line: “You made...
Earlier this week, I wrote on how to jumpstart your year end giving. In it, I mentioned scheduling your social media updates to complement your fundraising letters. Keeping up with your own blog as well as Twitter, Facebook, Google+, and LinkedIn can be daunting....