At the most basic level, the purpose of nonprofit marketing is to spread awareness of your mission and work. However, your public-facing communications should also make your organization recognizable in the community. That way, your marketing will lay a foundation for...
Nonprofits depend on loyal donors to receive sustainable support for their work. This means your organization must provide a positive donor experience, not just in one event or campaign, but over the course of their involvement with your nonprofit. While communication...
It’s well-known in the nonprofit world that the second gift, sometimes even referred to as “the golden gift,” is when donor retention rates start to rise. So why do donors continue to give to your nonprofit after their first gift? Or conversely, why do so many...
Successful fundraising is built with human relationships. It’s not a mechanical process that you can “turn on” when you need it. I find it’s better to build a habit of consistent communication with donors and prospect rather than trying to...
When I’m being a fundraising coach, I tend to coach nonprofit CEOs and executive directors. One of my primary tasks I try to help them build into their rhythm is for them is to make 5 – 10 major donor calls each week. But since CEOs aren’t managing a...
Many organizations make the fatal mistake of asking their donors for gifts over and over again without a break for other types of communication. However, when you don’t vary the type of communications and engagement opportunities with your supporters, your donors may...
