I am working with the folks that created the 100 Donors in 90 Days program on a new product that will be released in the first few months of 2013. Labeled “The Donor Retention Project,” we’re interviewing a dozen experts to give very practical insider information,...
With Thanksgiving sixteen days away here in the USA, it’s a great time to do a quick 2-step gratitude check. Pull out your most recent fundraising letter. (You sent one in September, right?) Or your next one. (You have one queued up for late November/early...
Did you know the average nonprofit loses 7 donor out of 10 every year?! Indiana University’s Adrian Sargeant, author of great books like “Building Donor Loyalty [Amazon affiliate link], has done statistical research proving this. But even ordinary,...
A few months ago, my colleague Pamela Grow released a new book specifically for nonprofits with a “one person” fundraising shop. This isn’t just theory for her, she actually has been successful as a one person shop. So, since I love small shops-and...
It’s summer here in the Northern Hemisphere. Summer can be a great time to take care of that list of things you were planning on doing “when you had time.” Perhaps you could revisit your nonprofit’s emails. Don’t let your emails look like...
Every week or so, I get a question like I did last night. It was basically, “How do you convince your boss to let me use social media?” So being a social media geek, I immediately posted the question on LinkedIn’s “Answers” tool. You can...
