Example of using stories

In my decade or so of doing fundraising, I don’t ever remember having a community member tell me they really liked a fundraising letter I sent them. This summer it happened! Someone at the gym I go to told me how much they enjoyed the letter they’d just...

Who’s Telling Good Stories?

A few weeks back, a reader asked me for examples of organizations that told their stories well. I drew a blank. Do you know of any groups that you think are telling their story well? Let me know by making a comment to this blog post. One group that is incredibly...

A good time to throw stones

A few weeks ago, I reported on a a href=”https://fundraisingcoach.com/2006/06/27/whos-telling-your-storywhos-telling-your-story/ “>talk by Andy Goodman on the importance of story. A few days ago, one of you posted this comment to that post: I recently found...

Who’s Telling Your Story?

A few months ago, I attended “Meet the Funders” conference hosted by the Maine Philanthropy Center. The highlight for me was the keynote address by Andy Goodman on storytelling. If you ever are able to hear him speak, I highly recommend it! He persuasively...

Funding Joke

Tom Suddes of ForImpact.org recently posted this joke to his blog: “There is the story of a pastor who got up one Sunday and announced to his congregation: ‘I have good news and bad news. The good news is, we have enough money to pay for our new building...

Keep It Simple!

Despite my amazing ability to complicate things, I’m a firm believer in keeping things simple. Simplicity has a beauty of its own. Especially in fundraising. Asking people for money brings up all sorts of fears. Once a person overcomes those fears and starts trying to...
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