In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. What else would you add? The letter is personalized “Dear Friend” doesn’t cut it. Studies show the first thing people look for is their address is at the...
As much a proponent as I am of face-to-face asking, much of our work involves writing fundraising letters for our direct mail program. When I was the head of a small office (a one person office!), I didn’t have professional copywriters built into our budget. So...
One of the most important things to do in fundraising is make it easy for the donor. If you’ve listened to my fundraising training Creating Donor Evangelists, you’ll remember me saying that “hiding” isn’t an effective fundraising...
If you’re not reading Seth Godin’s blog, you may want to make it a New Year’s Resolution to start! He recently had a pithy blog post on improving copywriting using the slogan on the sign in a Peets’ Coffee store “Unlike Any Coffee...
Catching up on my blogs today, I came across an interesting rant from Hildy on Direct Mail Fundraising is Junk Mail. Here’s a taste: Have our organizations ever spent as much time trying to engage the people who come through our doors as we spend trying to...
