by Marc A. Pitman | Nov 27, 2007 | 3. Ask, Samples & Tools
Mal Warwick first got me thinking about how often I use “you” (or I don’t use “you”!) in my fundraising letters. Here’s a sort of test I saw in Fundraising Success magazine. Does Your Messaging Pass the ‘You’ Test? “The ‘you’ test...
by Marc A. Pitman | Nov 11, 2007 | Education Opportunities
Greetings from Charleston, SC! Here at Blackbaud’s Conference on Nonprofits. I got to spend 3 1/2 hours with the amazing fundraising mind of Mal Warwick. I wish I’d had this before I sent my year-end appeal text to the printer. 🙂 I’ve been at this...
by Marc A. Pitman | Nov 11, 2003 | 2. Engage, Stories
Welcome back to the Extreme Fundraising Ezine! And welcome to our new subscribers! It was wonderful getting to meet so many of you at APC’s East Coast Fall Conference at Friends Select School in Philadelphia! What an incredible time! I always find that to be one of...
by The Fundraising Coach Contributor | Jul 29, 2026 | 3. Ask, 4. Love (Stewardship), Donor Evangelists, Fundraising Secrets, Guest Posts
Building a pipeline of sustainable nonprofit revenue relies on cultivating deep, enduring relationships with your supporters. While annual campaigns ensure your immediate operational needs are met, guiding those consistent contributors toward legacy giving offers...
by Marc A. Pitman | May 26, 2026
The Objection Brainstorm Exercise Most fundraisers prepare for donor meetings by thinking about what they’ll say. Successful fundraisers who handle objections most confidently do something different: they write down everything they’re afraid the donor...
