by Marc A. Pitman | Nov 27, 2007 | 3. Ask, Samples & Tools
Mal Warwick first got me thinking about how often I use “you” (or I don’t use “you”!) in my fundraising letters. Here’s a sort of test I saw in Fundraising Success magazine. Does Your Messaging Pass the ‘You’ Test? “The ‘you’ test...
by Marc A. Pitman | Nov 11, 2007 | Education Opportunities
Greetings from Charleston, SC! Here at Blackbaud’s Conference on Nonprofits. I got to spend 3 1/2 hours with the amazing fundraising mind of Mal Warwick. I wish I’d had this before I sent my year-end appeal text to the printer. 🙂 I’ve been at this...
by Marc A. Pitman | Nov 11, 2003 | 2. Engage, Stories
Welcome back to the Extreme Fundraising Ezine! And welcome to our new subscribers! It was wonderful getting to meet so many of you at APC’s East Coast Fall Conference at Friends Select School in Philadelphia! What an incredible time! I always find that to be one of...
by Marc A. Pitman | May 26, 2026
The Objection Brainstorm Exercise Most fundraisers prepare for donor meetings by thinking about what they’ll say. Successful fundraisers who handle objections most confidently do something different: they write down everything they’re afraid the donor...
by Marc A. Pitman | May 26, 2026
Donor Objection: “You nonprofits are all the same” This one stings a little. Before you get defensive, get curious. This donor response almost always comes from experience, not ignorance. Something shaped this impression, and finding out what it was is far...
