Baby boomers represent 43% of giving in USA Blackbaud just released it’s Next Generation of American Giving study (and a nifty interactive infographic). According to their research, Baby Boomers accounted for 43% of giving in the USA last year. While I generally...
FundRaising Success has a nice summary of a talk given by Blackbaud’s Samantha Cohen. As I Gen-Xer myself, I found this quote particularly compelling. “Tell them you want to end world hunger, and they’ll say, ‘No, you’re not,’” she said. “Tell them you want to...
