Cause Marketing For Dummies by Joe Waters & Joanna MacDonald As a development director and long time major gifts guy, cause marketing has always seemed to dilute philanthropic giving. Moreover, it always seemed reserved for the “big boys” in cancer...
It’s my pleasure to introduce you to Clover Frederick. Clover is a marketing consultant, speaker, and blogger specializing in nonprofits. As director and founder of nonprofit marketing network in Lincoln, Neb., she helps connect nonprofits with the marketing...
I took today as a reading day, and committed to reading the copy of Content Rules [amazon affiliate link]. What a great book! Share or Solve; Don’t Shill My favorite chapter is called “Share or Solve; Don’t Shill.” Ann Handley & CC Chapman...
I was just checking in with Facebook, when an NTEN ad caught my eye. It wasn’t the image. (Not sure what that is.) But it was the “You’re already a fan of NTEN…” line. Let’s face it, most Facebook ads are as effective as community...
I just finished The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause [amazon affiliate link]. I’ve had it for a few months now. I kept getting hung up with it because the book is so darned actionable. Kivi knows her...
