Today the Chronicle of Philanthropy reported on a seemingly provocative comments from the head of the Wal-Mart Foundation, Margaret McKenna. According to the Boston Herald, she said some charities should fail. I whole heartedly agree. Some nonprofits should fail. Just...
Reading Stephen Hitchcock’s Open Immediately: Straight Talk on Direct Mail Fundraising, I’ve been reminded of one of the great truths of fundraising, one I’m calling Fundraising Secret #15: people give to people. This is one of the reasons...
Anyone that’s read my $100,000 Guide to E-mail Solicitation knows that I’m a big proponent of simple, effective emails. Chris Brogan has an incredibly helpful post on Writing More Effective Email. Read it and benefit. I love the simple concept of using the...
