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[Question Marc] What is a good voicemail script for fundraising?

[Question Marc] What is a good voicemail script for fundraising?

by Marc A. Pitman | May 10, 2019 | 3. Ask, Fundraising Secrets

QUESTION: What should I do when I call potential donors but only reach their voicemail? Should I leave a message? If yes, whats a good “script.” MY ANSWER: Great question. Years ago, the norm was to not leave a voicemail the first couple times. Only maybe...
Setting up solicitations based on hardwiring

Setting up solicitations based on hardwiring

by Marc A. Pitman | Apr 23, 2019 | 2. Engage, 3. Ask

.One of the hardest stages of asking for money is getting the appointment. The good news is that getting the appointment is mostly about consistency and polite persistence. But hardwiring plays a role too. In my Quadrant 3 Leadership training, I show participants how...
Email deliverability is more than double opt-in

Email deliverability is more than double opt-in

by Marc A. Pitman | Apr 9, 2019 | 1. Research, 2. Engage, 3. Ask, 4. Love (Stewardship), Fundraising Secrets, Internet & Social Media

Nonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use...
When in doubt, write a JTOY

When in doubt, write a JTOY

by Marc A. Pitman | Feb 22, 2019 | 2. Engage, 4. Love (Stewardship), Board Members

Excellent fundraisers know that fundraising is about a relationship with a donor. Since they’re a “donor,” the relationship is centered around their giving. But it is a relationship. That giving is linked to a donor’s values and passions...
48% of US nonprofits say December fundraising was lower than last year

48% of US nonprofits say December fundraising was lower than last year

by Marc A. Pitman | Jan 18, 2019 | Board Members, Stories

But most say overall 2018 fundraising is the same or better than last year’s. What a year 2018 was here in the USA. It started with a lot of nonprofit professionals and boards scared that the new charitable deduction would hurt giving. As the year went on,...
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