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Why your fundraising stories don’t work

Why your fundraising stories don’t work

by Marc A. Pitman | May 21, 2019 | 3. Ask, Fundraising Secrets, Stories

During my time as a leadership and fundraising coach, I’ve helped thousands of nonprofit leaders clarify their fundraising stories. Nearly all make the same mistake: they forget the audience – the donors. Take hospitals for instance. Have you ever asked...
[Question Marc] What is a good voicemail script for fundraising?

[Question Marc] What is a good voicemail script for fundraising?

by Marc A. Pitman | May 10, 2019 | 3. Ask, Fundraising Secrets

QUESTION: What should I do when I call potential donors but only reach their voicemail? Should I leave a message? If yes, whats a good “script.” MY ANSWER: Great question. Years ago, the norm was to not leave a voicemail the first couple times. Only maybe...
Setting up solicitations based on hardwiring

Setting up solicitations based on hardwiring

by Marc A. Pitman | Apr 23, 2019 | 2. Engage, 3. Ask

.One of the hardest stages of asking for money is getting the appointment. The good news is that getting the appointment is mostly about consistency and polite persistence. But hardwiring plays a role too. In my Quadrant 3 Leadership training, I show participants how...
Email deliverability is more than double opt-in

Email deliverability is more than double opt-in

by Marc A. Pitman | Apr 9, 2019 | 1. Research, 2. Engage, 3. Ask, 4. Love (Stewardship), Fundraising Secrets, Internet & Social Media

Nonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use...
When in doubt, write a JTOY

When in doubt, write a JTOY

by Marc A. Pitman | Feb 22, 2019 | 2. Engage, 4. Love (Stewardship), Board Members

Excellent fundraisers know that fundraising is about a relationship with a donor. Since they’re a “donor,” the relationship is centered around their giving. But it is a relationship. That giving is linked to a donor’s values and passions...
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