Steven Screen is at it again. Steven is an amazing direct mail and fundraising expert. And he has a way of making me feel uncomfortable. He says the best story for raising money is the “incomplete story.” You see, when I write fundraising letters, my first...
Last week, I sent my Fundraising Kick subscribers a couple ideas on how to make the most of the different pace of the summer. Although Kicks are written for nonprofit CEO’s, I thought this might be helpful to a larger group of people as well. Happy New (fiscal)...
Years ago, I recorded this “Thank you for fundraisers.” I wanted to get it out early this year to give you the extra “umphf” to push through these last few days of the fiscal year. (If your fiscal year ends in June!) Thanks for your hard work....
I just returned from a training where I got to hear Mary Cahalane teach on writing good thank you letters. Studies estimate that 53% of donors who stop giving to a nonprofit stop due to the nonprofit’s lack of communication. 53%! When donors don’t hear...
Fundraising is a counter-intuitive profession. But it is a profession. Experts research fundraising tactics and test strategies to find out what works. Often, the results seem illogical. Like is the case in writing fundraising letters that actually raise money. The...
