It’s well-known in the nonprofit world that the second gift, sometimes even referred to as “the golden gift,” is when donor retention rates start to rise. So why do donors continue to give to your nonprofit after their first gift? Or conversely, why do so many...
One Leader’s Approach to Annual Team Planning “Coffee, Calendars, and Sticky Notes: These are a few of my favorite things!” by Amy Lazoff, Director of Philanthropy & Community Relations, Fort Wayne Children’s Zoo There is one thing I love...
I while ago, I spoke with a nonprofit leader who wanted to explore working with me. She posed a problem that many fundraising coaching clients have: she has a six-figure fundraising goal and is struggling with getting donations. As we prepared to meet, I asked her...
How many sentences of this introduction will you read? How long can this paragraph hold your attention? According to Treetop Therapy’s attention statistics, the human attention span is eight seconds, dropping by 25% over the past few years. Between volunteer...
A few weeks ago, I heard that 65% – 70% of sales happen during the follow up phase. 65% – 70%! The person sharing this information said that most business owners get stuck chasing the “cream,” just looking for the three people out of ten who are easy to...
