Crowdfunding is a term you hear thrown around in both the nonprofit and for-profit worlds these days, but few people have really grasped—and put into practice—exactly what it is. The way I’d define crowdfunding is with these three words: online social fundraising....
Perhaps you already have a list of companies that could donate to your organization. If not, we’ll be helping you with that in our December 6 webinar. Once you have that list, the next step is to determine who the real decision makers are in each company and how you...
Major gift fundraising can be a wonderful experience for donors and for the nonprofit. The results are great – both for donors and for the nonprofits. But an unseemly truth about major gift fundraising is: it’s hard. There are times of long, disciplined...
I’ve been getting alot of questions about #GivingTuesday. So here are some thoughts and some links to more insights. A few weeks ago, Farra Trompeter and I discussed #GivingTuesday as part of a year end effort on Blackbaud’s #NoFilter Podcast. (You can...
A coaching client just told me a powerful story of following up. For about six months, he was following up with three supporters. Each had made small donations in the past, less then $1,000 each. After about five months of following up, one donor said he’d make...
Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It’s so easy to slip into the passive voice, thinking it sounds more “objective” or “business-like.” But active voice is easier to read and is...
